Bata Rural Sales program
Providing bangladeshi women with business opportunities
Economic empowerment via access to income improves the welfare of women and their families in Bangladesh where some of the poorest people in the world live on less than USD 2 a day. In rural Bangladesh, communities also have limited access to basic products: this includes shoes.
To help address these issues, in 2005 Bata together with CARE, an established humanitarian organisation dedicated to fighting poverty, developed the Rural Sales Program (RSP). The program offers destitute women in rural communities the chance to become entrepreneurs and earn a living from selling affordable flip-flops manufactured in Bata owned factories in Bangladesh.
These women earn a good commission from their sales and the success of the RSP has been exceptional. Other multinational and domestic companies have joined the venture since, enabling the expansion of products and market coverage. The Rural Sales Program offers a sustainable source of income, lifting thousands of women out of poverty and offering them a dignified life.